Example brief used for this template
Hypothetical creation brief for this authored edition, not a historical prompt transcript. The sample answers describe the actual example rendered here.
- Purpose and audience
- A customer story with a concrete problem, the work performed, and evidence-ready outcomes.
- Working context
- This fictional café story demonstrates a customer narrative without invented testimonials. Replace the example with approved customer material and verified results before publishing it as a real story.
- Example records
- Moment: Find the menu source · Before: Several draft files · After in this example: One approved source named
Moment: Update opening hours · Before: Responsibility unclear · After in this example: Owner identified in the guide
Moment: Ask for support · Before: No shared route · After in this example: Support instructions beside the index
- Content decisions
- The customer’s situation: The café owner had useful website files but was unsure which ones were current. The handover needed to support ordinary updates during a busy working week.
The work together: The studio and owner agreed the source of truth for each page, organized the deliverable index, and walked through a menu update. The owner reviewed the guide before handover.
Evidence to add: A real story should show what the customer actually experienced, with permission to use their name and words. Record the source of any outcome claim and describe the scope of the work honestly.
- Format and interaction
- casebook layout; section navigation and expandable detail where useful; matching portrait document PDF.
- Sharing and provenance
- A hypothetical example informed by Claw Me’s small-team and Agent workflows. These are not Pete’s actual clients, finances, travel plans, research results, or commitments. Keep the real adaptation private until the owner chooses to share.