Example brief used for this template
Hypothetical creation brief for this authored edition, not a historical prompt transcript. The sample answers describe the actual example rendered here.
- Purpose and audience
- A referral program planning brief with eligibility, process, rewards, and review questions.
- Working context
- This fictional studio is considering a simple referral pilot. The program is not active; reward terms and local requirements need review before any offer is made.
- Example records
- Step: Introduce · Participant action: Ask the prospect before sharing details · Studio responsibility: Provide a clear introduction route
Step: Qualify · Participant action: Describe the relevant project · Studio responsibility: Check fit and record consent
Step: Confirm · Participant action: Wait for the agreed milestone · Studio responsibility: Explain eligibility clearly
Step: Review · Participant action: Share feedback on the process · Studio responsibility: Resolve questions consistently
- Content decisions
- The pilot purpose: Encourage relevant introductions from people who understand the studio’s work. A useful referral is a good fit for both sides, not simply a name added to a list.
Terms to decide: Define who can participate, which projects qualify, when a reward is earned, and what happens if work is cancelled. Keep the wording plain and have the actual terms reviewed before launch.
Measure the quality: Track relevant introductions, qualified conversations, and participant questions. Review whether the process creates confusion or pressure before expanding it.
- Format and interaction
- dossier layout; section navigation and expandable detail where useful; matching portrait document PDF.
- Sharing and provenance
- A hypothetical example informed by Claw Me’s small-team and Agent workflows. These are not Pete’s actual clients, finances, travel plans, research results, or commitments. Keep the real adaptation private until the owner chooses to share.