Example brief used for this template
Hypothetical creation brief for this authored edition, not a historical prompt transcript. The sample answers describe the actual example rendered here.
- Purpose and audience
- A studio website with selected work, service scope, and a practical inquiry guide.
- Working context
- Fictional Common Room Studio designs clear websites for independent businesses. Two designers work directly with the owner from the first conversation to handover. This edition shows a café, an archive, and a maker’s shop.
- Example records
- Project: Greenhouse Coffee · Our part: Menu and location website · Delivery: Four weeks
Project: Paper Archive · Our part: Searchable collection concept · Delivery: Six weeks
Project: Elm Objects · Our part: Product storytelling · Delivery: Three weeks
- Content decisions
- Work that earns its place: Greenhouse needed opening hours, a readable menu, and directions that guests could find on a phone. We reduced the launch scope to five pages and agreed who would maintain each one.
How we work: A short discovery session sets the audience and the boundaries. We share one direction with reasons, review real content together, and leave the owner with a documented update routine.
Start a conversation: Bring the business name, the pages you need, a target date, and what you can supply. For this fictional studio, a suitable first project has one decision maker and time for two review rounds.
- Format and interaction
- feature layout; section navigation and expandable detail where useful; matching portrait document PDF.
- Sharing and provenance
- A hypothetical example informed by Claw Me’s small-team and Agent workflows. These are not Pete’s actual clients, finances, travel plans, research results, or commitments. Keep the real adaptation private until the owner chooses to share.